Marketing Management for College Students
Front Cover
Author:
Emmanuel Kosamu Mulwabo




Classification:
Academic

Sorry this book is Out Of Print

Brief Description: The book covers the following in much detail:
* Basic concepts in marketing
* The marketing concept
* The 6 P's of marketing
* Segmentation and targeting
* Distribution (logistics)



About the Author: Emmanuel Kosamu Mulwabo has worked as a development agent in rural Zambia, working with community based projects using participatory methodologies. He has had a lot of input into the distance education programme at the University of Zambia.
He is currently a lecturer at the National College for Management and Development Studies, where he is also a programme co-ordinator. Emmanuel also takes part in consultancy work in environmental matters.


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PaperbackHardback
Publication Date:30 July 2004
ISBN:
ISBN 13:
1-904444-11-3
978-1-904444-11-4

Page Extent:97
Book Size:210x148mm
Price:£5.99
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Publication Date:30 July 2004
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