Details of Publication - Apex Publishing Ltd.

Marketing Management for College Students
	Author: Emmanuel Kosamu Mulwabo Classification: Academic Sorry this book is Out Of Print	Brief Description: The book covers the following in much detail: * Basic concepts in marketing * The marketing concept * The 6 P's of marketing * Segmentation and targeting * Distribution (logistics)

About the Author: Emmanuel Kosamu Mulwabo has worked as a development agent in rural Zambia, working with community based projects using participatory methodologies. He has had a lot of input into the distance education programme at the University of Zambia.
He is currently a lecturer at the National College for Management and Development Studies, where he is also a programme co-ordinator. Emmanuel also takes part in consultancy work in environmental matters.

Purchasing
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-- Purchasing Information

	Paperback	Hardback
Publication Date:	30 July 2004
ISBN: ISBN 13:	1-904444-11-3 978-1-904444-11-4
Page Extent:	97
Book Size:	210x148mm
Price:	£5.99
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Publication Date:	30 July 2004
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	Based on Amazon's Kindle Store

-- Reviews by the Famous and well Known

The volume of the book far surpasses the content. It is worth being on your shelf.
Muke Joseph, Solwezi Trades (Marketing Lecturer)

Lack or depth in reading literature on Marketing will be addressed by the availability of this book.
Peter B. Lungu, (Program Coordinator - Accountancy and Finance)

The author's manner of approach and writing makes the book valuable as students do not need to make through unnecessary detail, as the writing is pertinent and brings out vital points.
David Kabwe, Marketers of Small Scale Groupings (Chairman)

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-- Libraries that stock this book
The Bodleian Library, Oxford
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The University Library, Cambridge
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The British Library, Boston Spa
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The National Library of Scotland, Edinburgh
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The Library of Trinity College, Dublin
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The National Library of Wales, Aberystwyth
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