|Marketing Management for College Students
Emmanuel Kosamu Mulwabo
Sorry this book is Out Of Print
Brief Description: The book covers the following in much detail:
* Basic concepts in marketing
* The marketing concept
* The 6 P's of marketing
* Segmentation and targeting
* Distribution (logistics)
About the Author:
Emmanuel Kosamu Mulwabo has worked as a development agent in rural Zambia, working with community based projects using participatory methodologies. He has had a lot of input into the distance education programme at the University of Zambia.
He is currently a lecturer at the National College for Management and Development Studies, where he is also a programme co-ordinator. Emmanuel also takes part in consultancy work in environmental matters.